When it comes to picking an office space for your business, many people would say the appearance is one of the top reasons to choose a spot. Before you fall in love with an office that you love the look of, make sure the location is ideal.
Why would the location be more important than how your office looks? There are several reasons why you should choose your space wisely. You’re in the middle of everything that is going on, you’re easily accessible for customers and clients in nearby cities, you are close to public transportation, plus having an address in the business or financial district shows others that you and your business are valuable.
Accessibility
One of the biggest perks of setting up shop in the financial district is the accessibility. Being in a city in a well-known area is smart because your customers are almost certainly going to be able to find you. You don’t have to worry that your office is on a side street in a random suburb and is difficult to locate. Being in a city is also great because it will be easy for customers from neighboring cities to get to you.
The financial and business districts of most towns are chock full of businesses meaning there should be a heavy amount of foot traffic during the day. If your business relies on in-person customer service, this exposure would be perfect for you. Being located in such a prime area also ensures that you’re never more than a few steps from public transportation.
Quality
In the business world, it is a fact that you have to spend money to make money. One of the things that you are going to be investing in is a physical brick and mortar location to host your business. Yes, renting a space in the city is going to run you more than if you choose a smaller neighboring town but there are perks that come along with that higher rent you will be paying for.
The first perk is that the infrastructure of the buildings is going to be of better quality. The businesses in these areas charge more for their products and services because they’re worth it. When you have top-performing businesses, then there is more money to put into the buildings so you end up with better structures in general.
In addition to solidly constructed buildings, you will also get to enjoy a more aesthetically pleasing environment and more amenities nearby. Working in such an affluent district means that you are going to have access to shops and restaurants that aren’t available elsewhere. This is beneficial because you have the opportunity to impress out of town visitors to your company with business lunches they won’t be able to have anywhere else.
So yes, you will be spending more money overall on your lease but the tradeoff is that the overall quality of your environment is going to be way more impressive than anywhere else.
Security
When you make the decision to host your firm in a business district , you automatically take advantage of the improved baseline security of the entire general area, and of any rented or leased professional locations. If you choose to operate your business from suites in a managed building, then you immediately gain the benefits of both the physical and the electronic or digital security of the site as well.
Building managers and office block proprietors will often already have significant security measures in place to protect their investment. They will likely have already installed things like CCTV monitoring, secure internet access, biometric or RFID building security, and trained security guards. Utilizing a location with these facilities, in the suburbs or warehouse district perhaps may leave you to have to harden and secure your own location.
Professional Imaging
This is one of the more important factors. When you have an office location that your clients and investors can visit, in an area like a financial or business district, your reputation is automatically treated to an upgrade.
When it comes to locations, a physical address in West Bay that can be verified by Google Places, for example, can increase professional visibility and exposure to a very significant degree. This means prospective clients and stakeholders can find you easily and can be much more confident in business dealings with your firm.
Business Environment
When you are located in an area that is consistently one of the places that everyone wants to work, then you have the ultimate resource for human capital. You will have the ability to hire people that otherwise would not have been exposed to your business.
Being around competition and rival businesses will give you the opportunity to learn and grow as a business, becoming the best you can in your field and leading innovation and development. Simply put, by locating your office in West Bay and surrounding yourself with greatness, you have the opportunity to become great as well.
Urban Infrastructure
By being in the city, you enjoy all the inherent benefits of being in a city. Not only do you have access to urban transportation, allowing employees, customers, and clients to easily get to and from your business. You are also in the cultural center of the area, meaning better food, drinks, and entertainment. This can be crucial for entertaining clients and winning over investors.
